The British company Lycotec believes it has developed a new chocolate that can lower cholesterol. The magic ingredient is a pigment derived from red fruit and vegetable including tomatoes. It's called L-tug and Lycotec add it to their cholesterol lowering chocolate at a ratio of 1 to 10,000, That's doesn't sound a lot, but it must pack a powerful punch because Lycotec say studies show the L-tug-enriched chocolate can normalize cholesterol levels in just four weeks.
Lycotec developed its choctastic cholesterol treatment some time ago, but has been unable to get the European Food Safety Authority (EFSA) to endorse the claims made for L-tugs abilities as a cholesterol management device.
The EFSA rejected the claims a few weeks ago, stating: "The Panel concludes that a cause and effect relationship has not been established between the consumption of L-tug lycopene and reduction of blood LDL-cholesterol."
Speaking to Confectionary News, on Monday, Lyoctec's CEO Ivan Petyaev worried they may have swamped the EFSA with too much data.
"Our next step is to learn, to review, reshape, and to resubmit," Petyaev said.
So although it's an enticing idea, at this moment in time the future of cholesterol lowering chocolate remains unknown.
Lycotec developed its choctastic cholesterol treatment some time ago, but has been unable to get the European Food Safety Authority (EFSA) to endorse the claims made for L-tugs abilities as a cholesterol management device.
The EFSA rejected the claims a few weeks ago, stating: "The Panel concludes that a cause and effect relationship has not been established between the consumption of L-tug lycopene and reduction of blood LDL-cholesterol."
Speaking to Confectionary News, on Monday, Lyoctec's CEO Ivan Petyaev worried they may have swamped the EFSA with too much data.
"Our next step is to learn, to review, reshape, and to resubmit," Petyaev said.
So although it's an enticing idea, at this moment in time the future of cholesterol lowering chocolate remains unknown.